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The sustainable development of our planet depends on the use of energy. The growing population of the world inevitably causes an increase in the demand for energy, which, on the one hand, threatens the potential for shortages of energy supply, and, on the other hand, causes the deterioration of the environment.Therefore, our task is to reduce this demand through different innovative solutions (i.e., both technological and social). Social marketing and economic policies can also play a role in affecting the behavior of households and companies, by causing behavioral change oriented to energy stewardship, and an overall switch to renewable energy resources. This book provides a platform for the exchange of a wide range of ideas, which, ultimately, would facilitate the driving of societies to long-term energy efficiency.

renewable energy sources --- electricity --- GDP per capita --- business risks --- gas trading companies --- liberalized energy market --- analytical hierarchy process (AHP) --- sustainable development --- renewable energy --- greenhouse gas emissions --- green investments --- energy security --- pro-environmental behavior --- energy usage --- military energy behavior --- behavioral change --- COM-B --- collective behavior --- conscripts --- professional soldiers --- low-cost carrier --- development --- airline industry --- airline issues --- transport industry --- industry growth --- costs --- energy management --- energy efficiency --- Kazakhstan --- energy consumption --- European Union --- R&amp --- D investment --- financially sustainable performance --- executive incentive --- endogenous relationship --- energy enterprises